Dreamy Sleep Gummies Label Design
A soft, dreamy lavender label for a sugar free melatonin and magnesium sleep gummy, made to feel restful and still read clearly at thumbnail size.
Project Overview
Dreamy is a sleep support gummy made with melatonin, magnesium, chamomile and L-Theanine. The brand wanted a label that feels like winding down at night, while still looking like a trustworthy, well made supplement on Amazon and in store.
Project Snapshot
- Melatonin + Magnesium Gummy Supplement
- Sugar Free, 60 gummies, 180 g
- Melatonin, Magnesium, Chamomile, L-Theanine
- Vegan, Gluten Free, Non-GMO
- Positioning: Rest, Relax, Restore
The Challenge
Sleep gummies is one of the most crowded supplement categories online, and many labels look almost the same: dark blue skies, moons and small text. Dreamy needed its own colour, a memorable wordmark and a clear hierarchy so a shopper instantly sees what it is, what is inside and that it is sugar free.
Our Approach
We gave Dreamy a full lavender world: a soft purple gradient with flowing light waves across the label, a rounded friendly wordmark and a very bold SLEEP headline. A short Rest, Relax, Restore line, a Sugar Free corner tab and clear 180 g and 60 gummies badges make the key facts easy to scan in one second.
The Design System
The building blocks behind the Dreamy look.
Colour Palette
Typography
A rounded, friendly wordmark for warmth, a heavy geometric SLEEP headline for impact, and a condensed bold line for the Melatonin + Magnesium claim.
Packaging Structure
Wraparound bottle label with back panel (suggested use, warnings, badges, barcode), front panel and a full Supplement Facts panel.
Mockups and Lifestyle Scenes
Photoreal renders ready for Amazon, the website and social media.
Print-Ready Files
Every design is delivered as a press-ready file your printer can use straight away.
- Single wraparound label in three panels
- Supplement Facts panel with full nutrient breakdown
- Vegan, Gluten Free and Non-GMO badges on the back panel
- Bleed and safe zones marked for print
The Outcome
Dreamy launched with a recognisable lavender look, a print-ready label and six mockup scenes, from dreamy moonlit cloud shots to bedside lifestyle images, ready for the Amazon main image, A+ content and social ads.
Deliverables
- Bottle Label Design
- Print-Ready Label File (AI, PDF)
- Supplement Facts Layout
- Photoreal 3D Bottle Renders
- Lifestyle and Amazon Mockups
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