NUBO Lotion Bar Paper Tube Packaging Design
Plastic free paper tube packaging for a lavender solid lotion bar, with a soft lilac palette and a bold vertical wordmark.
Project Overview
Nubo Naturals makes a lavender solid lotion bar with shea butter, cocoa butter and beeswax, packed in a twist up paper tube. The brand is built on low waste, so the packaging had to look natural and eco friendly while still feeling modern and giftable.
Project Snapshot
- Solid Lotion Bar, Lavender
- Shea + Cocoa Butter
- Net Wt 70 g (2.47 oz)
- Plastic Free, Vegan, Cruelty Free
- Tube wrap, base band and cap top
The Challenge
Eco packaging often ends up looking plain or rustic. NUBO needed a design that clearly says plastic free and natural, but still has a strong, modern brand presence that people want to buy and share.
Our Approach
We wrapped the tube in a soft lilac with large, light circle shapes and set the NUBO wordmark vertically along the full height of the tube for strong recognition. A small cloud icon becomes the brand mark on the cap top. Directions and the ingredient list use a monospace font for an honest, clean label feel, and icons call out Plastic Free, Vegan and Cruelty Free.
The Design System
The building blocks behind the NUBO look.
Colour Palette
Typography
A bold geometric wordmark set vertically for impact, with a monospace typeface for directions and ingredients.
Packaging Structure
Full paper tube wrap with back, front and ingredients panels plus glue area, a separate base band wrap and a round cap top label.
Print-Ready Files
Every design is delivered as a press-ready file your printer can use straight away.
- Tube wrap with back, front and ingredients panels
- Separate base band wrap with product name and weight
- Round cap top label with cloud icon
- Glue area and safe zones marked
The Outcome
NUBO launched with a complete paper tube packaging set, from main wrap to cap top, print-ready for its supplier, plus a lifestyle mockup for its online store and social channels.
Deliverables
- Paper Tube Wrap Design
- Base Band and Cap Top Labels
- Print-Ready Dieline (AI, PDF)
- Brand Icon (Cloud Mark)
- Lifestyle Product Mockup
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