Zippi Focus Gummies Pouch Packaging Design
A bold blue stand-up pouch with a friendly fox mascot for a daily focus and brain gummy, made to pop on a crowded shelf.
Project Overview
Zippi Focus Brain Gummies, from Bolt Snacks, is a daily performance gummy with lion's mane, L-Theanine, bacopa and vitamin B12. It comes as 28 daily packs in a resealable stand-up pouch, and the brand wanted it to feel fun and energetic rather than like medicine.
Project Snapshot
- Focus Brain Gummies, Blue Raspberry
- 28 daily packs, Net Wt 4.9 oz (140 g)
- Lion's Mane, L-Theanine, Bacopa, B12
- Supports Focus, Memory, Clarity, Calm, Mood
- Pouch 6 x 8 in with 2 in bottom gusset
The Challenge
Nootropic and focus products usually look technical and serious, which can feel cold to everyday buyers. Zippi needed a personality people remember, strong shelf impact from a distance, and a back panel that still explains the formula and directions clearly.
Our Approach
We built Zippi around a saturated royal blue, a chunky rounded wordmark and a simple line drawn fox as the brand mascot. The front shows the blue raspberry gummies, the five benefits in one line and the 28 Daily Packs count. The back opens with Meet your new focus buddy, then covers directions, warnings and Supplement Facts in a clean grid, and the bottom gusset repeats the fox as a pattern.
The Design System
The building blocks behind the Zippi look.
Colour Palette
Typography
A chunky rounded display wordmark with playful character, bold italic product naming, and a clear sans serif for all supporting information.
Packaging Structure
Stand-up pouch with front and back panels (6 x 8 in), a 2 in bottom gusset, zipper line, hang hole, tear notches and seal areas.
Print-Ready Files
Every design is delivered as a press-ready file your printer can use straight away.
- Front and back panels at 6 x 8 in
- Bottom gusset at 6 x 2 in with fox pattern
- Zipper, hang hole, tear notches and seal areas marked
- All text kept inside safe zones away from seals
The Outcome
Zippi got a complete pouch design with a mascot it can use across the whole brand, a print-ready dieline sized for the converter, and a 3D pouch mockup for Amazon and launch marketing.
Deliverables
- Stand-Up Pouch Design
- Brand Mascot Illustration
- Print-Ready Pouch Dieline (AI, PDF)
- Supplement Facts Layout
- 3D Pouch Mockup
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