Azure Flow Mineral Seltzer Can Design
A clean cream and navy can design for a functional mineral seltzer with sea moss, electrolytes and real blueberry juice.
Project Overview
Azure Flow Blueberry Mist is a functional mineral seltzer from the Deep Restore line, made with sea moss, electrolytes and real blueberry juice. The brand wanted a can that feels like a wellness drink, not a soda, and explains its benefits at a glance.
Project Snapshot
- Blueberry Mist Mineral Seltzer
- With Sea Moss, Electrolytes, Real Fruit Juice
- Zero Sugar, about 12 calories, No Caffeine
- 12 fl oz (355 ml) can
- Non-GMO, Vegan, Gluten Free
The Challenge
Functional drinks are a busy shelf full of bright gradients and neon colours. Azure Flow needed to look calm and clean, make Zero Sugar, about 12 calories and No Caffeine obvious, and fit four functional benefits plus nutrition facts on a small 12 oz can.
Our Approach
We used a soft cream body with a deep navy wave across the top, where the three key claims sit in one line. A simple water drop logo, a bold blueberry splash illustration and the Deep Restore name make the front instantly recognisable. The back uses four large navy icons for Cell Hydration, Clean Energy, Skin Repair and Calm Focus, next to a clear Nutrition Facts panel and certification marks.
The Design System
The building blocks behind the Azure Flow look.
Colour Palette
Typography
A clean, slightly condensed sans serif for Azure Flow and Deep Restore, a bold rounded sans for claims, and simple line icons for the four benefits.
Packaging Structure
Full wraparound can label for a 12 fl oz (355 ml) can, with front panel and back panel for benefits, nutrition facts, ingredients and certifications.
Mockups and Lifestyle Scenes
Photoreal renders ready for Amazon, the website and social media.
Print-Ready Files
Every design is delivered as a press-ready file your printer can use straight away.
- Wraparound artwork for a 12 oz can
- Front panel with logo, flavour and Deep Restore
- Back panel with four benefit icons and Nutrition Facts
- Non-GMO, Vegan and Gluten Free marks
The Outcome
Azure Flow got a calm, premium can design that stands apart from typical neon seltzers, a print-ready wrap file and a full set of lifestyle scenes, from splash shots to on the go images, for retail and social launch.
Deliverables
- Can Label Design
- Print-Ready Wrap File
- Benefit Icon Set
- Nutrition Facts Layout
- Lifestyle and Studio Mockups
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